Grants
Alimentando el futuru d’Asturies: a project co-funded by the European Union
The Council for Organic Agricultural Production of the Principality of Asturias (COPAE) is carrying out the project “Alimentando el futuru d’Asturies” (Feeding the future of Asturias) during 2026 and 2027. It is a communication and promotion campaign for certified organic food that invites people to reflect on their purchasing decisions through the question “Do you know what you eat?”.
Objectives. The project aims to raise awareness of certified organic production in Asturias, make it easier to identify the European organic logo and the COPAE label, and explain the guarantees they offer. The campaign seeks to strengthen consumer confidence and encourage informed purchasing decisions, distinguishing organic certification from other marketing messages.
Actions. The campaign includes the development of its own visual identity and messaging, audiovisual and photographic production, informative content for social media and the website, collaborations with influencers and two tastings of certified organic products at events in Asturias. In 2027, the production of a TV commercial and a media plan with outdoor advertising, regional television, radio, press and digital advertising are planned.
Expected results. During the 2026 digital phase, the project expects to grow its social media community by at least 20%, achieve an engagement rate above 4%, increase website traffic by at least 15% and reach an estimated cumulative potential audience of between 250,000 and 400,000 impressions in Asturias. These actions will be reinforced in 2027 through the media plan, with the aim of improving recognition of certified organic food and its quality labels.
Funding. The project has been awarded a grant of €76,225.37 under Resolution PA/356/2026/9976 of 21 October 2026 issued by the Regional Ministry of Rural Affairs and Agricultural Policy of the Principality of Asturias. The grant is co-funded by the European Union through the European Agricultural Fund for Rural Development (EAFRD), at 60%; by the Spanish General State Administration, through the Ministry of Agriculture, Fisheries and Food, at 12%; and by the Principality of Asturias, at 28%. All of this is within the framework of intervention 7132, “Cooperation for the promotion of agricultural products and foodstuffs under quality schemes”, of the CAP Strategic Plan 2023–2027.
File reference: AYUD/2026/86437.
